Smartling, the Translation Delivery Network (TDN) company, is announcing that CanaDream (TSX VENTURE:CDN), a Canadian travel and tourism company, has introduced French and German versions of its website and online reservation system, using Smartling's software platform.
Every year CanaDream welcomes a vast number of guests from European countries, including Germany, Switzerland, Austria and France. Partnering with Smartling, CanaDream built French and German web sites in order to speak to guests and customers in their own language. This allows CanaDream to meet their customers' needs while expanding on an enormous business opportunity in Europe. Smartling managed the technical implementation and translation of more than 140,000 words into both languages.
"Our business is hosting guests from all over the world to experience and explore Canada at their own pace. So it's critical that we offer our visitors the ability to work with us in their own language," said Brian Gronberg, President and CEO of CanaDream. "Smartling helped us launch the first two languages quickly, including both technology and translation work; we've already seen an impressive amount of traffic to the German site since go-live."
Smartling provides a cloud-based platform so clients can localize their websites and applications quickly and painlessly. Site owners manage the translation workflow for professional translators and/or their volunteers from a simple dashboard. Smartling hosts and delivers the new language sites, so clients such as CanaDream can focus on the original-language web infrastructure.
Internet growth is occurring outside of the U.S. Over 70% of Internet users do not speak English natively and for important buying decisions, most will not buy online if the experience isn't presented in their native tongue. For CanaDream, investing in high-quality, professional translation was incredibly important to their business, which markets to a truly global population.
"Launching CanaDream's French and German websites was a labor of love for Smartling," said Mark Elkin, VP, Client Services, Smartling. "Many of us know and enjoy the natural beauty of Canada, so we are proud to help French and German speakers discover it as well."
CanaDream Corporation promotes Canada and the opportunity to "experience Canada at your own pace" in recreational vehicles and sells its guest experienced recreational vehicle fleet on a wholesale and retail basis. The Company is utilizing its proprietary business-to-business web-enabled system, (www.canadasbest.com), and its business-to-consumer on-line internet reservation system, (www.canadream.com), to operate and expand its network of RV rental locations in Canada. CanaDream maintains six Company-operated locations in Calgary, Vancouver, Whitehorse, Toronto, Montreal, and Halifax. CanaDream now offers a global RV solution by partnering with Apollo Motorhome Holidays in Australia, New Zealand and the USA. The Company is also leveraging its proprietary technology to build a collective membership network of associate dealers that are fully interconnected to CanaDream's e-commerce systems. CanaDream currently has two associate dealer franchisees in Kelowna, British Columbia and Edmonton, Alberta.
Smartling, Inc. (www.smartling.com) helps online businesses grow their web traffic, conversions and online sales with a software solution to create and deliver SEO compatible language sites. The Smartling Translation Delivery Network (TDN) is the first purpose-built, cloud-based platform for translation management and delivery; it currently serves more than 500 million page views per month. Headquartered in New York City, Smartling is privately held and backed by some the leading U.S. venture capital firms, including First Round Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors (on Twitter @smartling).