April 08, 2010
CanaDream announces appointment of Director Business Development
CanaDream is pleased to announce the appointment of Alida Hume to the position of Director Business Development, effective March 22, 2010. Alida’s role will support both the Reservations and Marketing departments as CanaDream looks to increase its exposure as one of Canada’s premiere motorhome rental companies. The role will focus on new approaches to customer service, building customer loyalty, and further development of the CanaDream Club program which will be launched later this year.
Alida has a diverse tourism background spanning more than thirty years, including seven years with Travel Alberta where she was Director Europe and later the Executive Director Overseas. She has served on the Canadian Tourism Commission’s Europe Committee and has built a network of relationships with local, provincial, national, and international tourism organizations and companies. She is looking forward to benefitting CanaDream’s team with her experience.
Brian Gronberg, President and CEO, said that “CanaDream is thrilled that Alida has accepted the Director Business Development position with the Company. She is an excellent addition to our team; her diverse and established background will bring CanaDream new opportunities for further success in the tourism marketplace.”